Businesses of all stripes want reassurances that they’ve made wise decisions with their resources. When it comes to business connectivity, consider the benefits of direct peering as providing one such value-add to your business network.
Specifically, by partnering with a fiber network service provider with direct peering connections to your organization’s highest-volume platforms, you stand to gain increased efficiency and throughput by maximizing the bandwidth of your business internet.
Makes direct peering sound like one of those wise decisions, doesn’t it?
What is Direct Peering?
As the term suggests, direct internet peering is a voluntary interconnection of two separate networks for the purpose of exchanging traffic directly between the users of each network. Put another way, your company’s service provider — Network 1 — connects directly to another content delivery network (CDN) or internet service provider (ISP), such as Amazon Web Services, Microsoft Azure, Rackspace or Cloudfare — Network 2. Once connected, these two networks communicate directly with one another.
Who Benefits?
In short, you do. Businesses that have a high degree of dependency on or high volume of traffic to a peering partner on the IX exchange will benefit from this solution. By utilizing an direct peering connection to access Google, for example, your company’s traffic to Google stays on your service provider’s network — never touching the public internet and, instead, connecting directly to the internet exchange where your service provider peers with its partners.
What are the Advantages?
Chances are, your business routinely accesses common CDNs and ISPs, such as Dropbox, Facebook, Spotify, Verisign, Yahoo and more. Direct peering connections bypass the public internet to provide direct access to CDNs and ISPs, reducing latency and improving overall network performance.
These connections ensure your internet connectivity is not impacted by the routine usage of popular applications — did we mention Salesforce? — maximizing bandwidth to handle other network demands.
Don’t use Salesforce? Here’s another example that highlights the benefits.
Video accounts for nearly 58% of the total downstream volume of traffic on the internet. Direct ip peering connections to video services like Netflix and Twitch help to mitigate that load — freeing up internet bandwidth and offering improved network security.
Benefits of Partnering with Everstream
Everstream offers direct peering connections to more than 40 CDNs and ISPs over our Layer 3 network, ensuring your internet connectivity is not impacted by routine usage of these popular applications.
At Everstream, direct peering provides Everstream’s Dedicated Internet Access (DIA) customers direct CDN and ISP access without traveling over the public internet. Our network ring architecture also provides internet customers with inherent redundancy in the event of a fiber cut or outage — safeguarding access to critical internet exchange point applications and maintaining business continuity.
In addition to reduced latency and improved overall network performance, Everstream customers also enjoy access to these important web-based, directly peered apps at no additional charge.
Want direct access to one of your most-used apps? We’ll take care of it. If your business has a provider you want to connect to and you’re having trouble finding an available service provider, Everstream will connect to it.
Interested in learning more? Let an Everstream expert determine if you could be maximizing your business internet with our direct peering connections.